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Powerful Selling Tool
The Multiple
Listing Service ("MLS") is the key to Home-Sales Success. Homes
listed on the MLS sell faster. The MLS lists the majority of real
estate listings which are listed "for sale" by real estate brokers
and their agents. The majority of homebuyers use a Real Estate Agent
to help them locate a property. When a possible buyer contacts an
agent regarding a home purchase, the agent will search the MLS for
homes matching the buyer's desires, wants and needs. Agents that are
working with buyers check the MLS many times a day looking for homes
in a particular area, price range and with certain amenities. The
MLS sorts the homes and shows the homes that meet the buyer's
criteria.
Why the
MLS works
The MLS system
will help you sell your home faster and for the most money! By
listing your home in the MLS, the vast majority of agents will
become aware that your property is available as well as its price
and features. The MLS is the key to a successful sale and enables
you to have maximum exposure. It is one of the greatest marketing
tools for selling your home.
Important
information about your property is listed on the MLS. This
information includes general data such as number of bedrooms, number
of bathrooms and other details such as whether you have central air
conditioning or ceramic tile. There is also a photo taken and a
description of what makes your house "special."
Real Estate
Agents search the database for homes that fit the price range and
needs of their clients. They pay special attention to homes that
have been recently placed on the market, which is a reason you may
get a lot of attention when your house is first listed. Should you
choose to accept an offer from that buyer, you will pay the
commission amount listed in the MLS, so it is not generally
negotiated in the transaction. Often the commission is not even
discussed by the agent. If you accept an offer from a buyer
without an agent, you do not pay any commission.
How the
MLS Works
The local
Realtors Association is part of the National Association of Realtors
and is an organized entity designed to help real estate agents from
many different companies cooperate with each other, establish
guidelines for service and ethical issues, and strive to make the
real estate community more professional. It also oversees the "MLS"
computer system which is the source that agents use find properties
for their buyers.
It is through
the "MLS" that most of the residential real estate deals are brought
together. As real estate professionals, Realtors have all agreed to
exchange information about properties for sale in order to help sell
homes for the best price possible in the least amount of
time. Realtors pay a fee to the Realtors Association for the right
to publish information about your home in the computer system and
agree to pay a commission to any agent that procures a buyer for
your home.
The MLS will
give you maximum exposure and this is the key to a successful
transaction.
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